Stunning student installation wows design industry

Innovative students from Middlesex University are celebrating after seeing a six metre high art installation they created feature as the centrepiece of an exclusive three-day networking event for the prestigious Milan Design Week.

The piece, titled the 'Bombay Twist', was made up of six metre high spiralling rings that reached the roof of the building, with blue perspex bottles suspended throughout. Mesmerising animations were then projected on to the surface of the fabric spiral and the adjacent wall.

Middlesex Product Design and Engineering PhD student Sid Odedra and recent graduate Mandosa On brought the piece to life from the concept, under the guidance of new media designers Moritz Waldemeyer and Florian Dussopt. Animation student Kuba Ludziejewski also assisted designer Florence Yo with designing and testing the striking animations.

The students created the installation and travelled to Milan to set it up at the event, 'Gaussian Blur', held in association with drinks company Bombay Sapphire.

"It was great to have the opportunity to display our work in front of leading designers brought together for an influential design week," says PhD student Sid Odedra, 30. "The piece got a really positive reception at the event, which made all the hard work worthwhile."

The project was part of an ongoing relationship with high-profile designer Moritz Waldemeyer, who has worked with the likes of Rihanna, Will.I.Am and Kylie Minogue. Waldemeyer has been so impressed with the Middlesex students that he has them working across all of his current projects. "I had three projects running concurrently and couldn't have completed them without the Middlesex students," he states. "They have been working incredibly hard, and their reliability, initiative and creativity is outstanding."

Middlesex senior lecturer Debbie Jedwab, who organised the project, adds: "Our relationship with Moritz has provided our students with the opportunity to work on to a number of innovative industry projects for people like Ellie Goulding and Take That. This is fantastic experience for our students' CVs and working within industry constraints during their degrees will increase the employability of Middlesex students on graduation."

Author
Brian Wall

Related Companies
Middlesex University

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